![]() ![]() You want to be able to deliver a GIF that is relevant to your audience, but how do you know if the GIF is relevant? Here’s an example of a Starbucks email campaign that has used heart stickers as GIFs to show the customers that Starbucks and the customers are a perfect match. Complex ideas can be simplified through these stickers and icons. Icons to convey something through GIFsĭifferent stickers and icons can also be used as GIFs to make your email more engaging and interesting. It will definitely take the burden off you! 4. If you are unsure how to create your own email templates, you can get the help of an email marketing agency for your business. GIFs can throw a spotlight on your email templates. ![]() This can help you convey the important things with flashy fonts and colors. Highlighting key points such as 50% off and flash sales are very important. You can also use a countdown timer to create urgency among the subscribers. This can increase the chances of reading your emails with a sportive spirit.Ĭountdown GIFs can drive customers to book something before the official launch of a product. This is something huge! Wondering how to include GIFs in your email campaigns? Continue reading… Different ways to include GIFs in your email marketing campaigns 1. Dell managed to increase revenue by 109% through a GIF-centric email campaign. Do you know what the result of the email campaign was? The results are mind-blowing. Let me explain it to you with the numbers.įor example, In 2014, Dell used a simple GIF for promotional emails. GIFs are a great way to engage your audience and can increase the click-through rate of your emails, which will, in turn, help you send more email marketing campaigns in the future. ![]() It’s a big yes! GIFs are revolutionary add-ons to email marketing.
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